Objective
Design and curate a new, modern hospitality space and guest experience, representative of the team’s culture with an emphasis on modern style.
Results
- Modern design with clean lines utilizing team colors and imagery
- On-budget and on time delivery
- Enthusiastically positive response by team partners, noticeable lift in team moral
- Interior and exterior concept based on clean and modern design requirement per client
- Selections include restaurant-grade furnishings that sustain frequent race activation use and travel-related wear and tear for years to come
- Efficient travel of all assets - all components of program specifically selected to fit in hospitality trailer + one follow box truck only
- Easy set-up and tear-down for crew
- Convenient and logical traffic flow for guests and kitchen team
- Integration of trailer wrap into hospitality space design
- Incorporation of key sponsors with additional branding opportunities for future use
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