Palermo’s Pizza

Breaking Limits was selected to design and manage a sampling tour for iconic Milwaukee pizza brand that visited a wide variety of high-profile events and covered multiple states throughout the Midwest.

Objective

Design and execute a series of events at various sports stadiums, lifestyle event venues, festivals and at retail that would create brand awareness and brand affinity for Palermo’s with target consumers and retail partners.

Results

  • 24 Sampling events
  • 33 Selling events
  • 2,384 whole pizzas sampled
  • 13,598 Pizza slices sampled
  • Events included: ESPN Chicago, Piggly Wiggly, Packers game at Lambeau Field, MotoAmerica and NASCAR
  • Branded mobile kitchen transported and staffed by Breaking Limits
  • Prime location at premier events to increase guest traffic
  • Two operated mobile units that included Palermo’s Pizza and Screamin’ Sicilian

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