Cook Out
Multi-year brand partnership and passion project in collaboration with the owners of highly successful privately owned QSR group.
Leverage and maximize vendor co-marketing dollars to deliver integrated marketing campaign that includes at-track, driver/influencer, social media, public relations, retail, and fan engagement. Campaigns designed to drive brand affinity and traffic to opportunity stores.
Objective
Create brand exposure, affinity and increase loyalty for the Cook Out chain of QSR restaurants by creating and executing consistent strategic marketing around racing.
Results
- Consistently doubled Interest Over Time (search popularity) during peak activation periods
- Identified key geographic and growth market opportunities
- Uncovered consumer and competitive interests related to the brand
- Working in conjunction with Speedway Motorsports Inc (SMI), Breaking Limits creates and executes on integrated marketing campaign strategies for Cook Out
- Through our strategic approach, all assets are coordinated and deliver exponential impact
- Campaigns include at-track branding and activation assets, which, for which we leverage vendor co-marketing dollars
- Vendor products are integrated into campaign, i.e. Coke Float
- Includes primary sponsorship branding on car for Cook Out and vendor
- Driver is spokesperson and influencer via organic social media content, interviews, and store appearances
- PR effort resulted in 13 local stories in one week
- Fan sweepstakes created and executed on-site via QR code
- Custom apparel and premiums are designed, produced and given away
- Turn-key flawless execution results in renewal and continuation of relationship
Ready to Start Your Project?
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