Objective
- Drive awareness for “Be the One” veteran suicide prevention program.
- Provide destination for veterans, active service members and their families and guests.
- Assist veterans with their benefits.
Results
- Strong engagement and sign-ups to support campaign, outperforming previous years.
- Double digit growth in veteran and active service member sign up for benefits.
- Designed overall guest and veteran experience
- Designed and sourced container as solution for execution
- Manage logistics and operations
- Collaboration with Legion volunteers and service agents to provide best in class outreach to Veterans and also fan engagement to the campaign; staff locally as needed
- Led discussions across over 18 race tracks for efficient and effective execution
- Hosted all INDYCAR autograph sessions with record attendance and zero complaints
- Worked collaboratively with local veteran volunteers and service members
Ready to Start Your Project?
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